DA Consortium Holdings (4281) – 12th September 2014(838Words)
Go-between: Not rated
Summary: DA Consortium operates within the evolving & growing internet advertising market. It exists in between advertising agencies, such as 43.5% stakeholder Hakuhodo (2433), & the online media (eg Google, Yahoo Japan (4689, Negative), MSN & Facebook). When dividing up the advertising fee DAC takes 15%, a similar fee accrues to the agency whilst online media companies take 70%.